Case 1: Auto Parts
Our client is a successful US-based global auto parts brand that struggled to make a mark on Amazon in US. Despite having great representation across the retail market, they faced stiff competition in the highly congested and competitive auto parts.
Where We Started:
Design evolves and changes over time. This is something that our client understood well, and following the brand acquisition, the client reached out to us to address concerns over the dated look and consistency the brand had. This brand had an established audience, and our main objective was for the new design for A+ content to reflect the success and quality of the products.
The increasing Cost Per Click on Amazon was challenging in all marketplaces. Juggling to maintain the target Cost Per Action and Total Advertising Cost of Sale and at the same time aiming to expand sales and reach more new-to-brand customers.
Improved the product detail pages, enhanced ad copy, created engaging A+ content and compelling brand stories. Aiming to boost conversion rates and effectively showcase the unique features of their sustainably made men’s underwear.
Launched structured campaigns that utilized branded terms, mid-funnel terms and ASIN targeting.
To increase brand awareness and reach new-to-brand customers.
Case 2: Handmade wooden furniture
Founder David started a new furniture business in lockdown 2020. He launched a hugely popular shelves that proved to be a hit in US retail. With the brand still brand new and with little e-commerce presence, he trusted B4Agency to build an Amazon presence and strategy from scratch.
Where We Started:
This brand had an established audience, and our main objective was for the new design for A+ content to reflect the success and quality of the products.
We started with understanding the category and relevant browse nodes for what is a unique product. After establishing the listings, keywords and target customers we set about building the listings and managing all creative and design to ensure that the brand was reflected across images, A+ and storefront.
Case 3: Car accessories
Customer needed consistent strategy to encompass its multiple brands as an established leader in the upscale car accessories industry. With brand awareness and reputation as their top goals, our team designed a value-based ad strategy for their target audience.
When brand first came to us, they had very common issues with their Amazon PPC management. These ranged from search term management, bids, and campaign structure.
With a baseline established, B4Agency then implemented specific keyword campaigns to remove underperforming terms. Where the team found low-converting keywords, they diverted that ad spend to top performers. This had the effect of improving topline revenue while also increasing ROAS. Next, we created individual campaigns that aligned new product lines with those of their top rivals. This gave brand more granular control over their spending and increased visibility when customers were browsing the competition.
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